Baseball & Softball
Track Every Pitch, Every Strike, Every Second — Trusted Timing for Diamond Sports.
Pitch Count, Pitch Speed, and Stopwatch
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Start every meet for Track, XC, and SwimBoom!
Simple Design. Bright Flash. Loud Bang.
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SHOP BY SPORT
Modern Timing for Modern Athletics
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TF&XC
Shop AllFrom Start to Finish — Precision Timing That Measures Every Stride and Every Performance.
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Football
Shop AllEvery Down. Every Drive. Every Second — Trusted Timing for Football at Every Level.
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Basketball & Volleyball
Shop AllTrack Game Time and Player Performance with Trusted Timing for Basketball & Volleyball.
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Fitness/Gym
Shop AllEvery Rep. Every Set. Every Second — Trusted Timing for Fitness and Gym Performance.
Pro Picks
Our best athletics essentials—selected for you.
- Stopwatches
- Scoreboards
- Timers
- Electronics
Maintain your edge
Engineered for strength, precision, and durability — SEIKO & ULTRAK are built to handle even the toughest enviornments.
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Happy Customers
100,000+ -
Units Sold Monthly
5000+ -
Proudly Serving North America
INNOVATIVE DESIGN
POWER IN YOUR HANDS
TOOLS THAT DON'T QUIT
UNMATCHED QUALITY
PERCISE. LOUD. BRIGHT
TAKE CHARGE OF THE GAME
Shop Our Bestsellers
Elevate your game. Soar above the rest.
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Why SEIKO?
Join thousands of pros who chose the best of the best
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Built to Last
Durability isn’t optional. It’s built into every timer.
Every Second Counts
Every Score Matters
Best Sellers
Pro Favorites
Top Rated
ULTRAK's Greatest Hits
Legendary picks from our lineup — the ones pros swear by and coaches keep coming back to.
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Get Inspired to Win
Discover SportsTech that empowers every athlete
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Power Meets Precision
Designed for those who turn hard work into reality—every meet, every second.
Innovation Performance Professional -
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Sports Tech Made Simple
Empowering you to compete, strive, and improve—wherever inspiration strikes.
The Power Lineup
The 10+ essential tools every setup needs.
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ULTRAK STOPWATCHES
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SEIKO Stopwatches
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ULTRAK SPORT
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SEIKO Timers
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SEIKO Scoreboards
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ULTRAK Scoreboards & Display Timers
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SEIKO Shot/Pitch Clocks
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ULTRAK Electronic
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ULTRAK SG-10 SEGMENT TIMER
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ULTRAK APPAREL
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ULTRAK TIMERS
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Electronic Starters
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ULTRAK Wristwatches
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ULTRAK Pedometers
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SEIKO Pitch Clocks
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ULTRAK Printing Stopwatches
What our Coaches Say
Feedback from coaches who rely on ULTRAK to get the job done.
I've been using the 495 since the first year I've been coaching. This is the best watch out there.
This past fall I tried the ULTRAK SP-70 for the first time. I was shocked how loud the speaker was! Such great value!
I am a pitching coach for our local high school, I am thrilled that the ULTRAK 435 gives pitch count, str%, and even can get my pitchers throws in mph. Really sick
This is the easiest board I've ever used for Flag Football. Would definitely recommend
In swimming laps and splits are so important, and the fact that the ULTRAK 494 is waterproof makes my life so much easier. Literally the best swim stopwatch on the market.
I'm a hockey referee in Illinois. The kids noawadays play so rough, which makes me wear a mouth guard religiously. The ULTRAK EW1 has been a perfect replacement for my regular whistle. Nice and loud
The SEIKO Journal
Dig into expert advice, product deep-dives, and more